Opinion Mining
Skill Cartridge®
Identifies subjective expressions as expressed in social media and/or customer feedback, characterizes them in terms of polarity and intensity, and links them to their target when mentionned (e.g. products, services, brands, companies …).
By TEMIS

Scope

The Opinion Mining Skill Cartridge® identifies and qualifies the subjective expressions that reveal evaluative judgments, emotional states or expectations as typically found in social media or customer feedback corpora.

Internals

Leveraging a combination of evaluative lexicon, syntactical modeling and semantic reasoning, the OM Skill Cartridge® characterizes these opinions both in terms of polarity (negative/positive) and intensity (strong/low/-), and links them to their target when it is mentionned (for example products, services, brands, companies or people).

Customization and Extension

The Opinion Mining Skill Cartridge® can be customized by calling another Skill Cartridge® describing customer-specific areas of interest such as product ranges, features or customer purchasing criteria. 

The evaluative lexicon, organized by part-of-speech, can also be customized to fit data and/or domain specificities (e.g. context-dependent polarity of the adjective "terrific"). The Opinion Mining Skill Cartridge® helps analysts quantify, track and analyze subjective expression information that is otherwise entirely unstructured.

The direct benefit is an enhanced ability to analyze the way a product, a brand, a company or its competitors are mentionned in social media or customer feedback. The insights provided by this analytical perspective typically helps companies fine-tune their product and/or service offers, measure the impact of a product launch or a marketing campaign, and take care of their corporate image.

 

 

* This work has been partially funded by the EU project ROBUST, grant nr 257859

ROBUST

Skill cartridge
Generic
Language(s): FR , EN
Compatibility: Luxid® 6.1
Posting date: April 2013
Version: 1.0
Business model: Project
Related links
ROBUST Website